Many people have been noticing and posting images and videos of billboards in major cities like New York and Los Angeles, featuring content that seems to be teasing Billie Eilish’s new album. Per Variety, these blue and black billboards include her “blohsh” symbol, as well as what appears to be snippets of lyrics, like “Did I cross the line?,” “I try to live in black and white” and “She’s the headlights I’m the deer.”
on my walk to the gym i saw this ad… is it billie related?!? @billieeilish 🫣 pic.twitter.com/DUih44ITlx
— sam ✨ (@alljusthesame) April 2, 2024
New billboards are going up around the world teasing Billie Eilish’s upcoming release! pic.twitter.com/2kUMl0cvGD
— 🏁 (@concertleaks) April 2, 2024
Billie Eilish has started teasing her new album with billboards:
— Pop Hive (@thepophive) April 2, 2024
“She’s the headlights, I’m the deer”
“Did I cross the line?”
“I tried to live in black and white, but I’m so blue” pic.twitter.com/QCLDzmQbhQ
This type of marketing strategy isn’t new to Eilish and her team, as she did something similar in 2021 to promote “Happily Ever After.”
Eilish and her brother Finneas have been preparing for the release of their third full album, confirming that it was mastered in late February, according to Variety. This will be her first since “Happily Ever After” was released in July of 2021.
